A planogram is a general set of rules for any retail. She talks about how to display merchandise on the sales floor. How popular a particular product will be depends on the display. With its help, you can control the consumer’s attention and push him towards unplanned purchases.
Planograms are used in grocery stores, furniture stores and, of course, boutiques. In other words, no business can do without it. If you have a product, then you need to show it. And for a product to sell well, it needs to be shown wisely.
With the help of a planogram, the retail space becomes simple, understandable and pleasant for the client. It is naive to believe that anyone will go further than the entrance to an unsightly boutique. A planogram will help highlight the advantages and hide the disadvantages. He will focus on the main thing and push the unimportant things into the background. With its help, things can be organized by color, collection, brand, price, popularity, season.
It will help the seller to always be aware of events and answer the questions: what product is not enough on the shelf? Which one is running low and needs to be replenished? What is in demand and what is not? How to increase sales of an unpopular product, but at the same time keep sales of what is already in demand at the same level?
Using a planogram you can increase brand awareness. How exactly? Well, for example, build a sequence of display of certain brands or types of clothing. To create a boutique atmosphere such that wherever the buyer is, no matter which branch he comes to, he can always immediately immerse himself in a familiar atmosphere.
Laying out clothes is by no means an easy task. It must communicate to the client the information that the merchandiser puts into it. If we are talking about a boutique, then the visitor should immediately get the impression that he is in an expensive, fashionable space. In addition, you need to be able to stand out among competitors and leave a lasting impression in the client’s memory.
When a person reaches the fitting room, it is obvious that he has decided to buy. To keep him from getting off the hook, you need to put in some effort. It also happens that a person tries on something, but leaves without buying it.
To ensure that the client does not leave empty-handed, store employees should be located next to the fitting rooms to help the buyer at any time - tell them if there is a different size, find it, offer additional accessories, answer any questions about the product. According to statistics, 50% of buyers prefer to shop in stores with friendly staff.
All clothes in the boutique should look perfect. But how can this be achieved if people, one way or another, try it on and then hang it back? Don't forbid them from trying on! To ensure that clothes maintain their ideal shape, it is better to use steamers. They give the product its original appearance much better than any iron.
The sales area must be kept clean and tidy
Shelves and counters in a boutique should be neat and spacious. They should not be empty, but also not bursting with piles of clothes. In expensive clothing stores, the buyer with a tight wallet should create a feeling of exclusivity, freedom and spaciousness. In addition, any client needs freedom of movement and a good overview. This cannot be achieved with a cluttered retail space.
Creating a style out of clothes should be a natural process. Mannequins are a great way to display clothing and give customers a complete picture of its appearance. It is important to place them in strategic areas of the store, avoiding blocking aisles and distracting attention from the outfits on display.
If a particular shirt or pair of jeans is in high demand, it makes sense to stock them in different areas of the store. For example, popular jeans can be displayed among blouses, forming the “Jeans and Stylish Tops” collection. Or place shoes next to bags and wallets. This is an effective way to introduce cross-selling within a boutique and significantly increase revenue.
The planogram is a visual merchandising tool that helps fashion retailers design displays to attract customer attention and increase sales. The planogram includes strategic planning, store organization, and product categorization. If used correctly, it will provide the boutique with a stable income and an increase in customers.
